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DIRECT ONLY RETAILERS
Direct only retailers are those
retailers that only sell direct to their customers through mail
order (catalog) or the web. These retailers do not have a store
presence so they have no-where to place 3D virtual Fit kiosks. What
they do have is a destination site that attracts shoe buyers looking
for a variety of shoes and deals. FormaLogix can help such retailers
by providing a series of API's
(application program interfaces) that allow any web site or mail
center the ability to integrate 3D Virtual Fit technology into their
web sites and call centers. Once integrated, any customer that
already has a 3D Virtual Fit ID can shop online or through a
catalog, confident that the best fitting shoe will be recommended.
The following represents some of
the key advantages that direct only retailers can expect when using
FormaLogix 3D Virtual Fit APIs:
Increased Sales
The FormaLogix 3D Virtual Fit system
helps increase sales by giving people the confidence to purchase
shoes at any time over the web or from a catalog.
By removing the issues of
concern surrounding size, retailers will find
a huge untapped market that will now feel comfortable to purchase
shoes directly - confident in the knowledge whatever they buy will
fit.
Buying direct also provides additional
sales opportunities as people are now exposed to a far greater selection and variety of footwear.
This will help fuel greater impulse buying as people will now have
access to a company's entire inventory, which far exceeds what can
be displayed in a store. The use of Virtual Fit
ID cards also opens up a whole new realm of gift buying
opportunities where people can buy footwear as a gift or on behalf of others.
Reduced Returns
One of the key benefits of the FormaLogix 3D Virtual Fit system
is how it helps retailers reduce the number of returns that they get
from poor fitting shoes. Every shoe that comes back has to be
handled and restocked, if recoverable at all, and companies have to
not only absorb this cost, but also the lost opportunity cost of the
actual sale. Also, direct retailers know that a large cost of doing
business has to do with shipping multiple items to ensure proper
fit. The FormaLogix 3D Virtual Fit system will help dramatically
reduce those costs by ensuring that the size chosen is in fact the
size that will fit.
Greater
Web Site Differentiation
Selling footwear on the web or through
catalogs is a cut throat business with razor thin margins. In order
to establish your brand above others it is important to other a
better service, and there is none better than ensuring the best fit
through the FormaLogix 3D Virtual Fit system. This unique and
innovative experience will keep your customer's coming back, and
more importantly, shopping at your site because they know that the
shoe will fit.
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