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STORE ONLY RETAILERS
Retailers that have only a store
business do not require the full back end functionality of the
entire 3D Virtual Fit system. They simply need the 3D Virtual Fit
kiosks themselves which sit on the store floor. These kiosks can be
connected to the Internet in order to download new styles, or
operated in a stand alone environment where they are completely self
contained. Many store retailers however opt to be connected as it
allows them to not only control what shoes are on display, but also
capture customer email addresses which they can use for later
promotional purposes.
The following represents some of
the key advantages that store only retailers can expect when using
FormaLogix 3D Virtual Fit kiosks:
Increased Sales
The FormaLogix 3D Virtual Fit kiosk
helps increase sales by increasing traffic and giving people the confidence
that their selected shoes will fit. The use of Virtual Fit
ID cards also opens up a whole new realm of gift buying
opportunities where people can buy footwear as a gift or on behalf of others,
either at a store or direct.
Reduced Returns
One of the key benefits of the FormaLogix 3D Virtual Fit system
is how it helps retailers reduce the number of returns that they get
from poor fitting shoes. Every shoe that comes back has to be
handled and restocked, if recoverable at all, and companies have to
not only absorb this cost, but also the lost opportunity cost of the
actual sale.
Improved Customer Satisfaction
The FormaLogix 3D Virtual Fit kiosk has
been specifically designed to provide a fun and engaging
experience for your customers. It's easy-to-use, touch screen
software and attractive design will draw traffic to your stores and
provide your customers with a unique shopping experience. At the end of
the day your customers will realize and appreciate the extra effort
to ensure excellent comfort and fit, which helps to create and
maintain greater customer loyalty and support.
Greater Store Differentiation
The footwear industry is a saturated
marketplace where it is hard for a retailer to stand out from the
crowd - this is particularly the case where little product and price
differentiation makes it easier for customers to buy the shoes that
they want from a number of different sources. To compete, retailers
need to focus on service and experience as the key differentiating
factor for why people should shop with them. FormaLogix 3D
Virtual Fit kiosks provide a great example of how retailers can
differentiate themselves and reconnect with their customers. The
improved service and customer care will help keep their loyalty and
brand your company with the image as a key innovator and pioneer of
the industry.
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